
If You Think You’re “Done,” Read This
There is a quiet story told across many households in India: age equals slowing down, duty fulfilled, time to step aside. “You’ve done enough,” people say. “Now rest.” Too often that whisper turns to a wall — a barrier that keeps people from dreaming, creating, or simply enjoying life. It’s time to break that wall.
This is a call to our culture — to families, to communities, and to public figures who shape thinking in India — to stop treating age as an ending and start treating it as an opening. To cherish life, not count years. To value purpose, not tally past achievements. To believe that meaningful work, joy, and contribution can — and should — continue.

A Life That Speaks Loudest at 95
Joan Ganz Cooney asked one simple question in a world that loved television for distraction: “What if TV could teach?” She turned that question into Sesame Street, a movement that now reaches children in more than 150 countries. At 95, her life is a living lesson: passion rewires time. It doesn’t care for calendars. It cares for commitment.
Joan didn’t stop because she was “old.” She kept choosing to create, to serve, and to build. That choice made her a force for learning and kindness across generations. If she can do that at 95, what does that say to someone at 65 — or 75 — in India who feels they’ve “done enough”?

A Message for India’s Makers and Leaders
This is not only for seniors. It’s for the cultural icons and leaders who show a nation what’s possible: actors who keep creating meaningful work; politicians who lead with fresh energy; artists who reinvent themselves; citizens who keep serving. If Amitabh Bachchan can reinvent his public self, if Anupam Kher can keep telling new stories, if national leaders can still shape the public agenda — then every senior in India can choose to remain relevant, curious, and alive.
So this is your invitation: keep going. Keep writing, teaching, building, mentoring, farming, inventing, laughing. The world doesn’t stop needing your wisdom — it needs it more.
How to Cherish Life — Practical Ways to Start Today
(Short, actionable steps families and seniors can use to change the narrative immediately.)
- Choose curiosity over comfort. Learn one new thing this month — a recipe, an app, a poem.
- Move with purpose. Small daily movement (walking, face stretches, gentle yoga) protects health and mood.
- Share your story. Talk to your children or neighbours about one lesson you learned — record it, write it, or tell it.
- Protect your mind. Media literacy matters: question messages that make you fear, and choose sources that inform.
- Create a small ritual. Daily tea with a new book, a 10-minute walk, or a weekly call with a friend can become a lifeline.
- Find ways to contribute. Teach, mentor, sell a craft, or volunteer — contribution fuels meaning.
These aren’t grand gestures. They’re tiny, repeatable acts that accumulate into a life that’s cherished, not boxed away.
Beyond Inspiration — Seniors Ki Saathi: A Companion for Vibrant Ageing
Joan’s story is the perfect mirror for the mission of Seniors Ki Saathi (SKS) — a trusted media platform created for seniors 55+ to stay engaged, informed, and purposeful. SKS supports seniors with trusted information, wellness nudges, and opportunities to keep learning and contributing — all aimed at shifting a society’s mindset from “you’re done” to “you’re needed.”
If your family wants to help a parent or elder rediscover purpose, or if you’re a senior seeking fresh ways to live fully, SKS is here as a companion.
👉 To learn more or subscribe, call 91-997-111-6406.
A Cultural Challenge — Don’t Let Age Be an Excuse to Stop Living
India celebrates elders — but too often we also quietly push them into a corner of “rest” and “retreat.” Let’s change that story. Let’s teach our children that ageing can be a peak, not a decline. Let’s encourage our leaders and celebrities to keep leading by example. Let’s make it normal to begin again at 60, 70, 80 and beyond.
Joan Ganz Cooney lived her question and left the world richer for it. Her life says: you are not a done thing; you are an unfinished work. So stand up, speak up, create—because there is still time, and there is still need.
Final Line — A Direct, Warm Challenge
To every elder who’s heard “you’re too old”: you are not. To every family that thinks “they’ve done enough”: help them do more. To leaders and icons who already inspire millions: let Joan’s life be a nudge — keep going, keep daring, keep creating. Love what you do, and you’ll never retire.